Extended Validation represents the best SSL Certificate and is the recommended SSL Certificate type. As the highest level of authentication using validation criteria defined by the CA/browser forum and audited annually by KPMG, EV triggers Web browsers to turn green in the address bar, and displays the organization’s name plus the name of the issuing CA. It also validates domain ownership and organizational information, along with the legal existence of the organization, and certifies its awareness and approval of the request. The result of opting for a higher value EV certificate is more security
and more online trust, which leads to more transactions conducted online.
For businesses with a high profile brand, using EV SSL Certificates has proven to be an effective defense against phishing scams. For any online business, using SSL with EV may have a big impact on the bottom line. Online shoppers are more likely to enter their credit card and/or other confidential financial information into a website with the SSL EV green bar. Websites who benefit the most from EV include: