SSL certificates keep online interactions private even though they travel across the public Internet, and they help customers gain the confidence to transact with your web site. Doing business online without SSL is like leaving customer credit card numbers on the counter or offering a dressing room without a door.
An SSL certificate is a bit of code on your web server that provides security for online communications. When a web browser contacts your secured web site, the SSL certificate enables an encrypted connection. It’s kind of like sealing a letter in an envelope before sending it through the mail.
SSL certificates also inspire trust because each SSL certificate contains identification information. When you request an SSL certificate, a third party (such as Thawte) verifies your organization’s information and issues a unique certificate to you with that information. This is known as the authentication process.
The right SSL certificate for your organization depends on your web site and your audience.
If you cannot risk losing a single user for lack of trust, choose SSL Certificate with EV to inspire the highest level of trust among your site’s users.